About us






Scott Madsen

Jeff Dale
Eleven years ago we had an epiphany. I had spent many years as a coach helping players navigate the world of college athletics. Jeff had spent his adult professional life academically counseling high school and junior college students and student-athletes. Together we arrived at the idea of combining our skills in the private sector. Our specialty became working with student-athletes of all differing skills levels who not only need help deciphering the labyrinth of college admissions but also the ultra complex world of college athletics.

While there are hundreds of private academic counselors in the Bay Area, we are one of the very few who specialize in student-athletes, and one of the fewer still who encompass both academic and athletic counseling.

"What We Do"

High School counselors will readily admit that they are usually not proficient in their knowledge of college athletics. High school and private coaches often do not have a true understanding of the academic requirements and issues related to college admissions. Most importantly, neither is able to devote the time necessary to find colleges that are the proper fit academically, athletically and socially for their students. This is our area of expertise.

"Why We Are Not Just a Recruiting Service"

Next Level's mission is to decipher and deliver information in the sometimes mysterious and often complex world of college athletics. In addition to working with our individual clients we also conduct seminars, clinics and workshops for families, high school teams, travel teams, booster clubs, athletic programs and college nights in venues throughout the entire Bay Area.